Shyam Vasudevan
Branding, Marketing and Consumer Psychology
Marketing is
the science
of attention
& retention
THE SCRIBBLING PAD
The Ukraine War. Who died? Who pays? And, who cares?
How did the world fund the
US$ 2.8 trillion needed for the Ukraine war in 2023?
Ten Things To Do
If You Get Fired
Companies across the board are firing employees they keenly hired until a few months ago.
Building Brands
With A Conscience
A brand is not really ‘a thing’, but an essence and reflection of the customer’s living self.
Revving Up India’s
Auto Sector
India’s passenger vehicle sales plunged 31.57% year-on-year to 196,524 units in August 2019
TAMING ADANI: China’s Masterplan to Contain India
India’s US$ 10 trillion economy plan is attracting both friends and enemies.
The Smart Manager’s Guide to Digital Marketing
What is deepening the fault lines between states? Global trade has existed throughout history.
The Politics of India’s
Love Affair with Hindi
How does the world’s largest democracy function with 19,500 living languages?
The Seven Sins
of Brand Positioning
Globally, 93 per cent of all
new brands launched bomb
every year.
ME THE PERSON
Alumnus of MDI, Gurgaon where I did my PGPM with dual specialization in marketing and strategy.
I also hold a Masters in Psychology from Madras University. Currently pursuing PhD from AMU as an industry scholar.
Worked on creative and strategy for 22 place brands from around the world.
I am a member of the Medinge Group and a mentor for Startup India and Kerala Startup Mission.
Talks about #branding, #marketing, #strategy, #placebranding, #internationalrelations and #startups
23Years of
Building Brands
It has been a wonderful roller coaster ride… working on some of the world’s best brands
Over the years, I have had the opportunity to work on place brands for 22 nations, states and cities and some of the world’s most admired corporate brands.
I have been writing Incredible !ndia campaigns for 15 years now!
IN LIFE
My wife Abhaya is a doctor and our son Mihir loves the surf, sand and waves
