Shyam Vasudevan
Speaks on Branding, Marketing and Consumer Psychology
Marketing is
the art and science
OF BALANCING INSIGHTS
WITH FORESIGHT
25Years of
Building Brands
It has been a wonderful roller coaster ride… working on some of the world’s best brands with some of the world’s best minds from over 84 countries!
Over the years, I have had the opportunity to work on place brands for 22 nations, states, and cities, as well as some of the world’s most admired corporations. Click here to visit my profile on The Place Brand Observer’s website.
I have also enjoyed working with some of the smartest and most creative people from all parts of the world!
I am currently the Director and COO of Ideaworks Design and Strategy Private Limited.
Thank you, world, for having given me these incredible opportunities!
The four magic ingredients of a great brand
Do you understand your customer?
Insights are the greatest assets
of a brand owner.
It is not what the customer says he knows. It is what you know about them that they themselves do not know that matters!
Are your segments responding homogeneously?
Segments work best when they share a similar response to a given stimulus.
Brand managers struggle with communication when they get their segmentation wrong.
Are your targets accessible, sizeable and reachable?
Business plans should target consumers that can be serviced.
The cost of serving customers decreases when targets are accessible and reachable, making the RoI on marketing better.
Will customers take pride in owning your brand?
Customers buy brands to express their own feelings and personalities.
A brand is an extension of a customer’s self-portrait. It is not just a thing or a help that he buys, but a badge he wears with pride.
MY LINKEDIN SCRIBBLING PAD
The Ukraine War. Who died? Who pays? And, who cares?
How did the world fund the
US$2.8 trillion spent for the war in Ukraine in 2023?
Ten Things To Do
If You Get Fired
Companies across the board are firing employees they keenly hired until a few months ago.
Building Brands
With A Conscience
A brand is not really ‘a thing’, but an essence and reflection of the customer’s living self.
Revving Up India’s
Auto Sector
India’s passenger vehicle sales plunged 31.57% year-on-year to 196,524 units in August 2019
TAMING ADANI: China’s Masterplan to Contain India
India’s US$ 10 trillion economy plan is attracting both friends and enemies.
The Smart Manager’s Guide to Digital Marketing
What is deepening the fault lines between states? Global trade has existed throughout history.
The Politics of India’s
Love Affair with Hindi
How does the world’s largest democracy function with 19,500 living languages?
The Seven Sins
of Brand Positioning
Globally, 93 per cent of all
new brands launched bomb
every year.
The art
of building
great brands
A great brand is not just about great advertising
A brand is not what you say it is. It is what a customer thinks it is. Advertising is the most logical thing in the world. It helps you tell a story that appeals to a prospective customer. In fact, it’s a masterpiece of psycho-surgery!
Starting effortless conversions
The whole point of an advertising campaign is to convert prospects into repeat buyers. That reduces customer acquisition costs and improves margins over the long term.
Flexibility in your segments and positioning
Have a segmenting conflict? Never make a pitch that one segment adores, and the other segment hates. A brand manager should decide which customer segments are the most valuable to keep. Trying to be everything for everyone results in being nothing to anyone!
Simple promises. Transparent processes
Customers like to keep things simple. They need an expectation map and a gratification framework. Build the right evaluation matrix, and customers will love your brand!
Great brands help customers bring their vision to life
Craft a captivating brand plan that transforms your dreams into beautiful, unforgettable experiences. Help your customers match these with their personalities. That’s the hallmark of a good brand.
Do you have any questions?
Experiencing difficulty building your brand? Reach out for a discussion.
